GCNM proposes year-round integrated Social and Behavior Change Communication activities, with the intention of expanding beyond the limited district coverage of earlier implementation and using the coalition’s member and community structures for broader reach.
Priority audiences
- Pregnant women and their families.
- Parents and caregivers.
- Youth groups.
- Traditional authorities.
- Religious leaders.
- Communities with persistent prevention and care-seeking barriers.
Behavioural focus
The proposed intervention seeks to address misconceptions, strengthen timely care-seeking, increase ITN utilization and improve treatment adherence using community-designed advocacy materials and culturally appropriate messaging.